This book review goes out to all my bloggy peeps. I just finished reading this short book over the weekend, and it was as informative as it was a guilty pleasure.

You can read more of my book reviews by clicking here, to my books page.

Crush It!: Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk {This book came highly recommended by my blog guru and fellow teacher, Scott. He came over to help me work on my blog one day and to sort of show me all the secrets to WordPress, and he made me write this title down. I am so glad I did, because this is a must-read for every blogger. First of all, we bloggers are extra-busy, what with documenting so much we see around us, so this book is not very long at all. Not intimidating. Secondly, it’s straightforward and energetic, so it is absolutely not boring. Third, is is totally relevant if blogging is your passion. I read this on my Kindle app for the iPad, which was a first, and it was awesome because there were video clips from Gary in every chapter. He is in-your-face and very confident that his suggestions will help you monetize your online presence, plus he commands you put your family’s best interests first. Good guy, right?

Who is Gary Vaynerchuk? Well, he’s a guy who brought his parents NJ wine shop from a mom-and-pop store to a two-story, department store-sized mecca for all things wine related, called  The Wine Library. He has Wine Library TV, a very low-key wine-tasting weblog, and he made his parents’ business into a multi-million dollar one by using the internet’s social media. His motivation is making enough money to buy the Jets. The big message behind all of the smaller details in the book is to take control of your personal brand. If you have an on-line presence (and, eventually, everyone will. Come on.), you’ve got to be promoting it. I love that his ideas of self-promotion are not sneaky or uncomfortable; they involve things like answering every comment on your blog and FB fan page, visiting other blogs all the time that relate to your content and commenting, commenting, commenting. He basically suggests leaving a trail of breadcrumbs back to your blog. Another take-away I had from this book was to buy my kids’ domain names so that they’re available to them in the future, because they’ll need them. The last big thing that stuck with me was to always go above-and-beyond for each customer – throw in extra of whatever it is you’re selling. I love these ideas – they all make sense, are easy to do, and are also not things that take me out of my comfort zone. Fellow bloggers: buy it now! You can find it used on Amazon for around $2!

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4 Comments on Crush It! by Gary Vaynerchuk.

    • Such a fun giveaway! I entered! Thanks!
      Are you making some money somehow with the Anthropologie button on your blog?

  1. I listened to the audiobook of this one a while back and loved it. Since then I’ve listened to it a few more times and have gotten something new from it each time. You’re so right on with the breadcrumbs description btw!

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